The InnoVantage Perspective is a framework for an enterprise to develop innovation strategy.

The InnoVantage Perspective

The InnoVantage Perspective is a framework for an enterprise to develop innovation strategy. It facilitates the development of a balanced innovation strategy in a systematic way so that the resulting strategy has the best chance to provide sustainable competitive advantage for the enterprise over its competition. The five basic elements of the InnoVantage Perspective are -- market opportunities and threats, stakeholder desires, the present capability of the enterprise and its capacity for future development integrated into a strategy. This is shown schematically below:

The market is comprised of three elements -- customer needs, technological capability to meet those needs (or create new needs) and competitive response to those needs and capabilities. All of this is affected by driving forces for change -- social, political, demographic, economic and scientific as shown below: