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Everyone in an enterprise must be innovative; that is the only way that the enterprise will be able to change fast enough to meet the demands of its customers, stay technologically competent, effectively deal with competition, and respond to the pressures of change both from within and without.
To allow each person in the enterprise to be innovative, the enterprise must have a broad definition of innovation, one that encompasses all members of the enterprise. This definition must be able to transcend organizational structures and be useful to every function, from marketing through research to development to manufacturing.
Members of the enterprise at all levels must be able to communicate effectively with each other about innovation. These kinds of results can be accomplished with an InnoVantage Grid.
The InnoVantage Grid shows nine different types of innovation. Along one axis is displayed the nature of the innovation. The other axis shows the class of the innovation. The nature of the innovation is classified into one of three categories:
The second dimension of the classification structure -- the class of innovation -- indicates how great a change from present practice the innovation represents:
Incremental
Distinctive
Breakthrough
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