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The purpose of an organization is to create wealth. Not just wealth in the sense of money, but in its original meaning that is prosperity, well being, and health -- the common weal. And, the organization creates wealth, not just for its owners, but its employees, stakeholders and the community at large. In order to create wealth the organization must innovate.
The four principles of organizational innovation are:
1. Seek Change
2. Gain the Vantage Point
3. Motivate Freedom
4. Delight People
Seek Change
Innovation both causes change and takes advantage of change. Innovation that takes advantage of change that is occurring or will occur, is far more likely to be successful than innovation that seeks to cause change. This type of innovation, that takes advantage of change, is market driven. The market consists of customers, competition and technology all interacting to cause change. The needs of the customers, the responses of competitors and the capabilities of technology all must be understood independently along with their interaction as a market. In addition, this market is embedded in an environment of driving forces that channel this interaction of needs, responses and capabilities. Social, political, economic, demographic and scientific driving forces for change must be understood in order to determine how the market is going to change over time and where the opportunities for innovation lay.
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