Gain the Vantage Point

A vantage point is a place were one can see clearly.

A vantage point is a place where one can see clearly. It can yield a competitive advantage. To gain the vantage point, an organization must balance four factors -- the opportunities and threats in the market, the desires of the organization's stakeholders, the capabilities of the organization and the capacity of the organization for development. Resulting from this balance is an innovation strategy that can give competitive advantage, fulfill the desires of the stakeholders, utilize the organization's current capabilities, and stretch the organization to develop beyond its present limitations. The result of this analysis and synthesis is a strategy that is composed of a vision, mission, goals, and plan.

Vantage Point