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To motivate freedom means to go through a process of ennobling, enabling, empowering and encouraging the members of the organization. Ennoblement provides the purpose of the organization and how it relates to creating wealth. Enablement provides the knowledge, skills and abilities required for the innovation program. Empowerment gives the people the freedom and responsibility for their own actions. Encouragement is the role of the management team as the organization goes through the innovation process.
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