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Volume 2, No. 6
Values in Organizations Obtain a free 6 minute video excerpt from Paul Schumann's talk on Values in Organizations. Send e-mail requesting free sample of Values in Organziations. Building an Innovative Enterprise If you would like a free CD of a six minute description of the Building an Innovative Enterprise seminar, please send an e-mail requestiing a free video of Building an Innovative Enterprise. Please specify DVD or MPEG format. Going in Circles? Going in circles? Maybe this animation will help you leave at the right exit. Note: This is an early version of a Flash animation. It takes awhile to download and you have to have Flash to view it. Let me know what you think. Also, what type of innovation animation would be useful to you? Maybe we can build it for you. View Flash Animation |
| Building
an Innovative Enterprise FREE SEMINAR Innovation is the way of transforming the resources of an enterprise through the creativity of people into new resources and wealth. Innovation also reduces costs and increases profitability. But innovation is risky. Most innovations fail resulting in increased costs. On the other hand, to stay competitive you must innovate. To reduce risks you must target your innovations to meet customer needs and you must assure that your business is optimized to implement the innovation required by your customers. Innovation is the lifeblood of a enterprise. It courses through a vital enterprise spawning new markets, enlarging existing markets, increasing market share or swelling profits. Innovation flows from a strategy that balances the opportunities and threats in a market, the desires of stakeholders, the capability and capacity of the enterprise for innovation. Values derived from the market drive the development of the enterprise's resources, focus the organizational culture of the enterprise and align the enterprise's five innovation enablers inspiring people to be effective and efficient. Innovation is not static. The need for innovation is a moving target that must be forecast as far into the future as it will take the enterprise to respond. Your foresight has to be greater than your ability to innovate. Building an innovative enterprise can be a CEO's most significant accomplishment for it can live beyond the CEO's tenure or even his or her life. In this seminar you will learn:
The Innovation Commons Network The Innovation Commons Network is a group of volunteers who are working to understand the principles of a successful innovation commons. There are currently over 70 people internationally cooperating on the endeavor. The blog for this effort is located here. You can read it, but you can't comment or add topics unless you join. To join, send an e-mail to Paul Schumann. It's as easy as that. Just say you want to join the Innovation Commons Network. A holding page web site is also established here. Join now so you don't miss out on all the action and learning planned for the next several months. Free Magazine and Articles The Innovation Road Map Magazine and the Innovation Road Map Archives are available free for a limited time. Read all of the issues and articles of last's years magazine online now. Three editions of the magazine are available with >100 articles and book reviews. The Archive has 150 articles. To read the magazine, click below. To read the Archive, click here. Read the Magazine Advertising: What Works, What Doesn't, and Why FREE SEMINAR What makes people do the things they do? Can advertising really change how customers think and feel? The simple truth is that most advertising isn't working like it should. But why not? BUSINESS OWNERS - You're invited to a free, all-day seminar to be held at the Wizard's Castle in Austin, Texas, entitled, "Advertising: What Works, What Doesn't, and Why." This seminar will answer your questions about what to expect from the marketplace this year and beyond. This is the same seminar for which Roy Williams (the Wizard of Ads) is routinely paid tens of thousands of dollars to perform in cities around the world. Now you have the rare opportunity to see this material presented by the Wizard himself. Seating, as always, is limited, so secure your reservation now. For more information call (800) 425-4769. Please note that although the Free Public Seminar will be incredibly helpful to your marketing needs, you should not confuse it with the more in-depth curriculum offered at Wizard Academy. Presented by The Wizard Academy, the home of The Wizard of Ads- Roy Williams - located just south of Austin, Texas in Buda. Come and visit the Wizard's new castle on a hilltop in the Texas Hill Country. Register to Attend Now (Free) Creativity and the Future Creativity and the future are inextricably intertwined. We create the future and creativity is required to perceive the future being created. In today's complex environment, foresight requires the interaction of a number of creative minds with expertise in a variety of fields. Creativity is required to analyze or synthesize data from noise, knowledge from data and wisdom from knowledge. And, that creativity must be tapped and channeled through the use of appropriate futures methodologies. This presentation will cover some concepts of the future and useful ways to utilize the creativity of people to develop foresight. It will also include a discussion of the limits of our ability to forecast. You can download (wmv, 8.9 MB) a copy for free (low resolution) or order a CD ($14.95). Paul Schumann is a practicing futurist with expertise in creativity and innovation. He has lived long enough to see forecasts fail and succeed, including some of his own. He had a thirty year career with IBM in three very different arenas - as a technologist and technology manager in semiconductor technology, as an internal entrepreneur creating the first independent business unit within IBM, and as a cultural change agent developing a more creative and innovative culture. Since retiring from IBM he has been consultant as a business futurist with programs in creativity and innovation. He is the founding president of the Central Texas Chapter of the World Future Society (www.CenTexWFS.org). More information about Paul can be found on his web sites - www.theinnovationroadmap.com and www.glocalvantage.com. Order Now! Think in Another Box In this CD by Mark Fox you will learn some of the best kept secrets to creative thinking. The secrets of Elvis's hit records, how Einstein really came up with those mind boggling theories, how Picasso created some of his best masterpieces, as well as today's latest technology breakthroughs. The best part is you will learn how these techniques can be applied to you job and your personal life. Regular Price: $29.95 Secial Offer: Free for a Limited Time Find Out More and Order CD (Free) Blogging Away There's a new blog to subscribe to - The Illuminated Innovant. Its a blog for book reviews and disussion. Books will mainly focus on innovation, creativity, leadership and strategy. Don't forget the other two blogs - The Innovation Commons and The Innovation Roadmap Travelogue. More blogs and discussion groups are planned for the future. |
| Paul
Schumann Editor & Publisher The Innovation Road Map Newsletter 4512 Autumn Leaf Hollow, Austin, TX 78731 PO Box 26947, Austin, TX 78755 512.302.1935 Visit The Innovation Road Map Web Site |
